Space In The Spectrum: a TEDxUCSD conference

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CHALLENGE

Create social hype and increase interest for the largest event held by TEDxUCSD: the conference, A Space In The Spectrum.

SOLUTION

Use social media (such as Facebook and Instagram) to establish public interest for the event; employ campus tools to increase reach among the student body.

Social Media Countdown

Event Page

Return to social media

How I helped

Created a marketing campaign, and synthesized the content for it.
Utilized social media tools, such as Facebook marketing and a social media countdown for the day, to increase potential consumer interest.
Worked with on-campus resources to widen event awareness on campus, and also, off-campus.

OUTCOME

Event Sold Out

Due to the increased marketing, tickets for the event were sold out in less than 3 days from the release date.

Increased Social Media Presence

TEDxUCSD's Facebook group experienced a spike in user interest & engagement from 13% to about 46%.